How do I make the case for public participation?


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Introducing the valuing engagement toolkit

Published: March 7, 2017

This toolkit will help you to understand and make the business case for engagement and present it to internal and external audiences. It is designed to help you explore, identify and articulate the costs and benefits of engagement, making some conclusions about its overall value. It can be used for all kinds of engagement from…

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Stage 1: Scope the business case

Published: March 7, 2017

Start by deciding what you want to achieve by your business case. The purpose is to get key players and decision-makers to invest time, resources and commitment in an activity. The first question you need to ask yourself is who needs to be convinced of what, for the business case to be successful? How much…

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Stage 2: Define the focus and purpose

Published: March 7, 2017

The next step is to determine your focus. You need clarity on what you want to cover and who you need to influence. This will help to determine exactly what you need to consider. This may seem obvious, but often it is only when you sit down and consider your project in detail that you…

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Stage 3: Decide what to measure

Published: March 7, 2017

Once you have decided the focus of the business case you need to identify what to measure and how you are going to do this. People often find this stage most difficult. While they are convinced of the benefits of engagement and have anecdotal evidence they find it difficult to quantify the benefits in financial…

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Stage 4: Complete the checklist and calculation chart

Published: March 7, 2017

Once you have decided what to measure and how to calculate it you need to collect the relevant information and data. There several ways to do this - the choice will depend on your specific situation and the types of costs and benefits you are dealing with. There are two main options for assessing the…

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Stages 5 & 6: Analyse results and present the business case

Published: March 7, 2017

Stage 5: Analyse results Many business cases suffer from optimism bias; a tendency to exaggerate project benefits. Give your business case a 'reality check' by looking at the costs and benefits of one or more comparators; ‘stress test’ the tool by developing scenarios where things go differently from what you anticipate; and ask colleagues to…

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How to fill in the calculation chart

Published: March 7, 2017

Assessing costs and benefits “The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them.” George Bernard Shaw This section gives you an in depth guide and examples on how to…

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How to feed back the results

Published: March 7, 2017

After completing the analysis of costs and benefits you need to prepare a convincing business case that tells a story, including some or all of the following: Demonstrate how engagement delivers value for money Demonstrate the benefits achieved through the engagement Identify cases where engagement is not delivering good value for money, and why Identify…

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