The participants involved go beyond self selecting groups and are usually broadly reflective of the wider population.
An element of random stratified sampling is often included in the recruitment methodology, based on demographics, geographical and/or attitudinal data.
Depending on the topic, there may be a need for a mixed method approach where people from marginalised or minoritised groups are specifically asked for their input, noting that in a reflective sample minority groups are still the minority.
| Questions you should ask yourself to see if you meet this standard: | |
|---|---|
| 1 | Have I included an element of random stratified sampling in the recruitment methodology? |
| 2 | Have I assessed whether the voices and experiences of minoritised groups are adequately represented? |
| 3 | Are there specific strategies to reach out to groups whose voices might otherwise be underrepresented? |